My
client group is discussing the ins and outs of putting the first
chapter (or more) of their work in progress online. Work that is put
online for a critique group, such as our own “crit room” or any
restricted access forum, is not considered published, but any work that
is put online and is accessible by the general public is
considered published. Some of these sites have a major number of
followers, maybe even more than a printed version would sell to.
Why would an author want to do
this with an unpublished work? The usual justification is hoping an
agent or editor would run across it, like it, and contact him or her,
asking for more. This has happened, but it is very rare. For the most
part, agents and editors have enough to wade through without going
online searching for more. A majority of agents and editors won’t even
go online searching when someone gives them links to material instead
of providing it in a proposal as requested, but that’s a different
topic. I believe the potential of ruling a work out by publishing it
online outweighs accidentally interesting an agent or editor in the
work.
As to the weight any particular
publisher would give to material that has been published online, that
varies from paying no attention to it to having it rule out the project
for them. It would probably depend on how much of the work had been put
up. For some publishers if any has been put up, they don’t much like
it.
My own opinion is that I don’t
like to put any work online until it is contracted for publishing, and
even then only after consulting the publisher. Some would not want it
to be done at all unless they do it themselves; others have rules about
how it can be done. I believe they feel there is no point in courting a
potential problem when they have plenty of submissions by people who
have not made their work public. Most, if not all, who wouldn’t mind
posting work online restrict it to a maximum of one chapter.
It can make a difference if a
work is entered in contests. In contests the judges are sent the
contest material without the author’s name attached. If the work has
been published online with the author’s name attached, it can
contaminate the judges pool. In this situation, many contests will not
accept the piece. In some cases there has been a problem with simply
having the first page posted publicly for evaluation. We’ve done
first-page evaluations on our Website and it has been a problem in a
couple of contests.
How
about blogs or social media? Publishers used to pay little attention to
them, but that isn’t the case anymore. Audiences for these can be in
the thousands, and most publishers consider them a significant
marketing tool. The number one sales tool for a book is name
identification or “buzz,” and having a strong online presence is a
major way of creating that, hopefully beginning long before there is a
book to promote.
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Let’s
talk about nonfiction. It
used to be that nonfiction books were much easier to sell to a
publisher than fiction. Not so much these days, and I believe the
reason is because of the amount of free online material. If someone
pitches me a project and I know all of their research was done online,
I know that all of the material in their book is available for free. It
may still have value to a potential buyer, since that research has been
combined and assembled in a logical order . . . or it may not. There is
no telling which way a publisher would come down on that question.
Is an author who has a regular
blog now considered “published”? Actually, yes, and the degree of the
publishing credit would depend on the number of regular followers. We
can look at it like this, a blog with a couple of hundred followers
would be like having a writing credit of writing something like a
church newsletter. One of my clients has a Twitter account with over
40,000 followers. That is the equivalent of being a regular columnist
in a small magazine.
The bottom line is that online
publishing has changed or evolved in the past few years and many
aspects of it are looked upon in quite a different manner than it once
was. But then that’s the only constant in the publishing industry . . .
change.
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