Currently President and CEO of Campbell Public Relations, LLC, Kathleen Campbell is an innovative public relations and communications professional with extensive experience in literary publicity. Kathleen’s expertise is in the preparation and implementation of highly creative publicity and marketing plans and media strategies, including author coaching. She has well-established relationships with national, regional, and local media contacts. Kathleen Campbell has worked with a wide variety of publishers, authors, ministries, and nonprofit organizations. Her clients have been on several nationally syndicated radio and TV interviews such as National Public Radio’s Morning Edition and Focus on the Family Radio, Fox News Live, CBS Evening News, and The 700 Club. In addition, they have been featured in articles in numerous publications, including USA Today, The New York Times, Washington Post, and People magazine.
Meet Kathleen Campbell
My journey into the world of publishing was born out of personal tragedy when my husband died from cancer fifteen years ago. With hardly time to catch my breath, I was thrust into the role of breadwinner for myself and our three children. It was not what I had planned. This wasn’t supposed to be my story. But there I was.
I was advised to make a list of people I knew who were in business and set up networking interviews. One of those people was marketing director at David C. Cook, International. He told me the book publishing division was looking for a publicist and he thought it would be a great opportunity and a good fit for me. He recommended me to the marketing director, who interviewed me then hired me as their new publicist. Though I had some background in PR and communications within the nonprofit arena, I had never done book publicity before.
Proverbs 3:5 says, “Trust in the Lord with all your heart and lean not unto your own understanding. In all your ways acknowledge Him and He will direct your path.” Nothing could have been truer in my case. The job turned out to be perfect for me.
That was April of 1998. Since then I have worked in PR and communications for Compaq North America and as the in-house publicist for NavPress, doing general market publicity. In the spring of 2004, I launched Campbell Public Relations, LLC, and have worked with several publishers in CBA as well as ABA.
the past eleven years, the Lord has taught me many things about the art
Do the work: Read the book before trying to publicize it; develop
solid relationships with broadcast producers and hosts as well as
print/Internet editors; get the information into the hands of the
decision makers in a timely manner; then follow up, follow up, follow
up, while trusting the Lord to open the doors.
I love my job. I really love what I do. It’s a tough business filled with bumps and potholes, but I come to work excited every day because in Proverbs 3:5, God reminds me that the battle belongs to Him. He asks me to be faithful to do the work He has given me to do and then trust Him with everything else.