Author and publicist Kathleen
Y’Barbo is a member of the Public Relations Society of America,
Guild, Romance Writers of America, and American Christian Fiction
Writers. She has secured interviews with radio, television, and print
media for clients at Hatchette, NavPress, Integrity, Broadman &
Holman, and Barbour Publishing, to name a few.
In addition to her skills as a publicist, Kathleen is also a
best-selling author of more than thirty novels, novellas, and young
adult books. In all, more than 750,000 copies of her books have been
sold in the US and abroad.
first discovered my love of books when, at the age of four, I stumbled
upon my grandmother’s leather-bound set of Encyclopedia Britannica.
Letters became words, and words became stories of far-away places and
interesting people. Eventually I learned that my love of story could
carry me off to places far beyond my small East Texas town. Then I hit
the road for real, earning a degree in Marketing from Texas A&M
before setting off to such locales as Jakarta, Tokyo, Bali, Sydney,
Hong Kong, and Singapore. Finally, though, the road led back home to
the United States. My journey through the world of books and writing
continues in the work I do for the clients of Books & Such
Literary Agency as the first—to my knowledge—in-house agency publicist
Why, you might wonder, does an
agency have a publicist when almost, if not all, publishing houses have
their own? When Janet Grant, founder of Books & Such Literary
Agency, came to me with the idea, I wondered what my role would be.
I’ve found that while my sole purpose is to elevate the standing of the
agency and its clients, I achieve it in several ways.
More often than not, I assist
the clients in understanding what their houses will do for a book
campaign and fill in any gaps between what is needed and what is
budgeted. Sometimes I do a part of the campaign, such as press releases
or blog tours, while other times I am the sole publicist working on the
Why do I end up doing all the
work on a book when publishers have a budget for this sort of thing?
that the average publishing house’s publicist is likely working several
dozen books at once (a conservative estimate), which means his or her
attention will be spread across a number of books. By contrast, the
agents and clients of Books & Such Literary Agency get my
undivided attention. I am, in essence, their #1 cheerleader. Often a
publisher is willing—thrilled—to hand over the responsibility of that
book campaign from concept to release.
addition, I also act as
liaison between the press and the agents as well as their clients. When
one of our authors or
garners an award, I get the privilege of
shouting it from the rooftops. In the year since I’ve been at Books
& Such, I’ve told the world about such varied things as Genesis
winners, Christy nominees, and our own Wendy Lawton being named ACFW
Agent of the Year. Just this morning, I began working on a press
release celebrating Cynthia Ruchti and Cheryl Wyatt’s election as
president and vice president, respectively, of American Christian
Thus, I’ve been blessed to work
with and for amazing clients and agents who represent the very best
Christian literature has to offer. And to be given the privilege of
publicizing the best of the best? Who could ask for more?
Thus the girl who only dreamed
of books now is thrilled to tell the world about them. Nothing is more
fun than letting everyone know about great books and talented authors.
The agents may disagree, but I think I’ve got the best job at Books
& Such. I know I wouldn’t trade the work I do for anything.
Not even a shopping trip to