Publicity - Everyone Needs It
Marketing’s Four-Letter Word
I’ve heard many four-letter words in my lifetime; however, when I talk to my clients and other authors trying to sell their books, they become exasperated when I mention p-l-a-n. Yes, ladies and gentlemen, many are afraid of the good old marketing plan. You need one to successfully sell your books. I’m an avid football fan. My favorite team is the Dallas Cowboys. Let’s say that I had no clue when and where the...
Read more