Buzz

ACFW Happenings

Heard It Through Hartline

Publicity

Track Changes

Supplementing Your Habit

Publicity - Everyone Needs It

Baby, You’re a Star

“I told two friends about Faberge organic shampoo with true wheat germ and honey, and they told two friends, and so on and so on and so on.” I love that commercial from the 1980s because it expresses the power of word of mouth marketing. The creative team of this commercial knew what publicity means. They knew using a catchy marketing tool to publicize their product was the way to go to get the word out about the then famous hair product.

ACFW Happenings

Genesis

Every spring writers enter a nerve-wrecking season…the one where we send our unpublished manuscripts and published novels into contest world. We wait anxiously to see if the judges will like our babies as much as we adore them. We pray their words will be kind and their red pens gentle. We also beg God for grace and favor and that our bundles of joy, wit, and havoc will earn a special spot on a semi-finalist, finalist, or winner list.

Track Changes - One Editor's POV

The Write Time: What’s Your Point?

How long does it take to type a novel? Not write. Not create. Type. I have a friend who can type somewhere between seventy-five and eighty words per minute. On my best day as a secretary, I could do about sixty wpm. I’ve always been better on a computer than a typewriter (most folks are), so I could, theoretically, type 3,600 words an hour.

Heard It Thru Hartline

What Does The Publisher Expect?

What does a publisher expect an author to sell to consider their book a success? That depends on the publisher. Some small presses that do print runs as opposed to POD may only do two or three thousand books and are going to be tickled if they sell quickly and they have to reprint. For one of the big six presses they are going to consider a book that doesn’t sell over 25,000 as not being a success. Everybody else falls somewhere on a scale in between.

Supplementing Your Habit

Health, Wealth, and Prosperity

Yes, folks! You really can have it all! Health! Wealth! Prosperity! All you’ve ever dreamed of and more! Yep, I thought that intro (with its overuse of exclamation points) might get your attention. We’ve spent the last several months talking about goal setting. I’ve had a blast sharing my ideas. We’ve talked about going for the gusto, having the right perspective to succeed as a freelancer, and the critical role that attitude plays in our journey toward success.