Every TTTS VIDEO is designed
and produced by Award Winning (US Film
Festival, USA Film Festival), Hollywood, WGA Screenwriter, Misty
Taggart and her handpicked professional TTTS production staff and voice
over talent. With her 20 years of experience actively working in
animation and live action she is the driving force behind TRAILER TO
THE STARS! PRODUCTIONS. Visit their website at http://www.TrailertotheStars.com
Youtube site: http://www.youtube.com/booksinmotion
. Among Misty's credits:
ANOTHER WORLD (NBC), KNOTS LANDING,
INCREDIBLE HULK, ROMANCE THEATER, FANTASY ISLAND, SCOOBY DOO, JEM, FAT
ALBERT, TEENAGED MUTANT NINJA TURTLES ... and much more.
Judging A Book By Its Cover...Or Its Video?
Okay, fess up. How many books have you purchased because you loved the cover? Don’t want to say? Well, you’re not alone. I’ve purchased books because the covers complemented the colors of my guestroom. Book covers are an enormous component of a book’s success. But things are changing rapidly in the publishing world. Your readers are now not only browsing brick-and-mortar bookstores, they are browsing the Internet and making their literary choices by viewing a book video. This is a truth that has brought a change in tactics for authors and publishers alike.
The movie and music industries have long been way ahead of the book publishing industry, using trailers and music videos. From the cliff-hanger Saturday movie serials of the ’30s and ’40s to the hottest new 2010 tunes, videos are the key to selling tickets and CDs.
As an author, you know that word of mouth leads to sales. Books normally don’t receive the huge prerelease marketing budgets CDs and films enjoy. And what leads to word-of-mouth marketing? Book
Trailers. You can no longer wait for people to walk into bookstores and discover your book. Savvy authors and publishers are reaching out to readers where they spend most of their time─on the Internet.
A book without a professional Book Trailer is a book that isn’t being marketed for today’s reader. If your publisher is not providing you with a trailer, then step up and make sure it has one. Give your book every opportunity to be noticed. How many hours, days, weeks, months, years did you spend creating your manuscript? Now that it is being published, make the most of that window of opportunity.
A well-produced Book Trailer does not have to cost an arm and a leg...but it is important that it be professional. Today your book is being judged not only by its cover but also by its video. This is the evolution of book marketing. Shrug it off as an unnecessary part of your marketing, and you will be making an already risky marketplace even more precarious.
Readers do purchase books because they saw a compelling video. Produced correctly, your video will effectively make them aware of your book, exciting them to talk about it, Tweet about it, FB about it, blog about it, and then click the buy button!
Let’s talk about your book and your marketing plan. I will be happy to answer your questions about book videos so you can make a well-informed decision. Drop me an e-mail: TrailerToTheStars@gmail.com
NEW BOOK VIDEO TRAILERS FROM TRAILER TO THE STARS
SURRENDER THE HEART by Marylu Tyndall
MOUNTAIN PERIL by Sandra Robbins
Find out about the new
Budget Friendly Book Video Package just introduced at Trailer to the
Contact Misty to discuss your book and all that a video can do for your sales: TrailertotheStars@gmail.com.
Watch Trailer to the Stars videos on our YouTube Channel: http://www.YouTube.com/booksinmotion.