The
other day I spent the whole day trying to get a couple of submissions
out on a client. I was asked why it took that long.
The client in question had given
me the name of several publishing houses he thought would be
appropriate, so all I had to do was shoot them a proposal, right? Not
that easy.
You see, there is generally more
than one editor acquiring at a publishing house, the larger ones may
have a dozen or more. So if a client tells me that, say, Random House
has published a book that is a great comparable for their manuscript,
that is a good tip, but it is a long way from being the correct intel
for a proper submission.
First, Random House has multiple
imprints, and chances are only one of them is right for a particular
manuscript. Send it to a different imprint and it will be promptly
rejected. Second, working within the proper imprint are multiple
editors, and if I send the manuscript to the wrong one, it will
probably be rejected. I need something that tells me a particular
editor is the right person for what I am trying to pitch. This research
takes time. Finding that right person can be very difficult.
On occasion one of my clients
talks to an editor at a conference and discovers a lead for me—the
right editor for a project. A number of the sales we have made started
with just such a lead.
Third, the timing has to be
right. A similar book can show us an editor has interest in a certain
area, or it can be an indication that they just published one and is
not interested in doing another. Hard to tell which one of those two
possibilities it might be.
Fourth, I am often in possession
of more information than a client, who may see something that looks
like a great possibility. But my database info tells me that this
company is only doing published authors, or maybe is no longer taking a
certain thing, even though the market guide lists that they are. Or
maybe I know they are not actively looking at submissions until a
certain date. There are lots of factors like this that all of us at
Hartline share with one another to help us stay on top of the rapidly
changing industry. And the things clients pick up in their writing
groups and at the conferences they attend often contribute to the
picture to help us stay on top of things.
No,
it isn’t as easy as just looking in the market guide, pulling out
everybody that lists a certain genre, and shooting off submissions. If
we did that our agented submission would stand no better chance than
one just coming in blind, except it would probably get looked at a
little quicker.
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But
that is outgoing
submissions, so how about incoming ones? Actually, I give incoming ones
a perusal as they come in, and if right on the surface I can see they
don’t fit, I give an immediate response. A very fast answer is almost
always no. If there is a possibility it could work for us, I set it up
for a read (I may have an assistant work it up for me), but we do them
in the order received. Because I get several hundred a month, not
counting what the other agents receive, it can take a while to get to
it.
Coming out of a writing
background, I am very sensitive to taking a project, putting it under
contract, and then looking to see if I have a place to go with it. As
part of our vetting process, we check if we have places to go with it
as part of the reading process. If we take one, it doesn’t mean we will
promise we can sell it, but it does mean we are confident that we have
some places to pitch it. That means the same four delaying factors
discussed above enter into the process when evaluating incoming
submissions, as well. Sometimes taking the time to do this means the
clients sign somewhere else first. That’s how the business works, but
if we take it, it will be with a confidence that we can do something
with it.
Doing something well means doing
it right. As I said, I tell people who follow up on submissions they
sent to me within a fairly short time that I can give them an answer
right now if they want, but the only fast answer I can give is no. A
yes takes more time. It’s that way with the editors I make submissions
to, as well.
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