A native of Colorado, Mrs. Yolanda M. Johnson-Bryant, currently resides in the Piedmont Triad area of North Carolina, with her husband. Mrs. Bryant is a published author, freelance writer, novelist, editor, ghostwriter and a literary and entrepreneurial advocate. She is the founder and owner of YolandaMJohnson, Literary Wonders! and Bryant Consulting. She is a columnist for Examiner.com, RAW Sistaz Literary Services and other literary venues. Mrs. Johnson-Bryant is a member of The Nussbaum Entrepreneurial Center, Women of Leadership and Learning (WELL Women) and Toastmasters. She also conducts workshops and classes on writing and entrepreneurship and is also a member of several reading and writing groups.
Ready for Your Close-Up?
Websites, social media, e-mail marketing, and mobile marketing are great ways for authors to promote their work. An even better way is by using the power of video. If you had the option either to listen to an audio of your favorite author, singer, or motivational speaker, or read text or watch them on video, which would you choose? I’m willing to bet that most of you chose the video over text or audio.
There is something to be said about being able to see who you’re listening to. Videos are an excellent visual aid and are a bit more personal.
Let’s look at the pros and cons of using video for marketing.
1. Advantage over your
competitors. Anyone can set up a blog and write. Although it doesn’t
take a whole lot of skill to make basic videos, your audience will
watch your video before they will read a blog post. Depending on how
advanced your video capture and editing skills are, you can go beyond
the basic and do some really cool things with video. You can’t do that
with a basic text blog post. Remember, most people are visual in
1. If you are not experienced in
capturing and editing video, it can be a daunting task. A poorly
captured or edited video can be a turn-off and hurt your brand rather
than help it.
your audience may be utilizing. If
you use an Apple only program from your Mac to upload your site,
without the proper plug-ins it is possible that viewers who don’t have
Mac capabilities may not be able to watch your video.
These are only a few pros and cons of using videos to promote your work. But as you can tell, there are more pros than cons and the possibilities are endless. I believe that the more you practice a skill, the more honed and experienced you become. So create your video today. It doesn’t have to be fancy or long. Perhaps you can start by announcing where your books are sold, the release of your new book, or a summary of your book. If you’re like many “starving artists,” you may freelance, in which case you can explain your services. If you need help creating videos, social media video sharing sites, such as YouTube, have a plethora of how-to videos. Also, if you visit the home page of your software or product, you should be able to find videos to help with your product.
Last, here’s a few tips on
creating your video:
Lights. Action. Camera!