A native of Colorado, Mrs. Yolanda M. Johnson-Bryant, currently resides in the Piedmont Triad area of North Carolina, with her husband. Mrs. Bryant is a published author, freelance writer, novelist, editor, ghostwriter and a literary and entrepreneurial advocate. She is the founder and owner of YolandaMJohnson, Literary Wonders! and Bryant Consulting. She is a columnist for Examiner.com, RAW Sistaz Literary Services and other literary venues. Mrs. Johnson-Bryant is a member of The Nussbaum Entrepreneurial Center, Women of Leadership and Learning (WELL Women) and Toastmasters. She also conducts workshops and classes on writing and entrepreneurship and is also a member of several reading and writing groups.
Location-Based Social Networks Benefit Your Business
What is social location marketing? (Also known as LBSN—location-based social network)
Simply put, social location marketing is a small but powerful mobile social media tool that can convert check-ins into cash. Although statistics show that only 4 percent of surveyed Americans admitted to using location based social networks, numbers are on the rise.
Social marketing location campaigns can include rewards and discounts to prospective and loyal customers. Marketers can target their campaigns to a specific area, age group, or industry.
What can social location marketing do for a writer or an author?
If you’re familiar with social media, then you’re probably aware of resources such as Foursquare and Facebook places, but, there are other sites, like SCVNGR (Scavenger), Google Hotpot (Google Places), Yelp, MyTown, Whrrl, Brightkite, and Loopt.
Back in June, Foursquare announced that it had reached ten million users. The LBSN has been around for only a little over two years. That is pretty impressive when you think about how long social media sites such as Facebook and Twitter have been around.
Recently, Simon Salt, author of Social Location Marketing: Outshining Your Competitors on FourSquare, Gowalla, Yelp & Other Location Sharing Sites, spoke at South by Southwest, an annual music, film, technology, and interactive conference. He explains that when people are checking in at your venue, they are advertising your brand. He focused on using the right technology and the right technique.
Foursquare is a location-based mobile platform that allows users to “check in” from wherever they are, using their cell or smart phones. This is where local businesses and venues come in.
For example, best-selling author Victoria Christopher Murray recently released her latest novel, The Deal, The Dance and the Devil. A customer, let’s call her Yolanda, has decided to go to one of the author’s book signings. Checking the author’s Website, Yolanda finds that the author will be signing at The Tattered Cover Book Store in Denver, Colorado. This is what Yolanda’s LBSN trail on Foursquare or Facebook Places would look like for this trip.
1. Yolanda will check in at PTI
airport. She will state whether the lines are moving smoothly or if
they are too long. She can also state whether flights are on time or
are cancelled. This will allow her followers on any of these social
location platforms know that they should probably call before they come
out to the airport. Yolanda could also inform her followers that Cam
Newton, the newest Carolina Panther, is currently in the airport giving
benefit because she and
her friends get to catch up over free salsa and chips, and the store
benefits because they’ve sold Yolanda and her friends each a product.
In addition to that, it is highly likely that Yolanda and her friends
will order more food because they love to eat.
I could go on and on, but I think you get the picture. Social location marketing benefits everyone involved. The effects can last long after a single check-in. Social location marketing campaigns benefit both consumers and businesses. Another beautiful aspect of this kind of marketing is that while Yolanda is sitting down enjoying the signing or having chips and salsa, she can browse her phone for other specials that are near her, and depending on how good that msalsa is, she just might leave a good review on the company’s Website, another tool for garnering more customers.
As you can see, social location marketing is another creative way to create buzz about your business. Technology has allowed millions to utilize this resource at the palm of their hands. It used to be that a consumer had to log on to their desktop or laptop computers, now with the increased use of smart phones, social location marketing can be conducted just about anywhere.
As stated earlier, there are several resources in addition to Foursquare that consumers and businesses can utilize to save money and increase sales. To learn more about social location marketing, purchase Social Location Marketing by Simon Salt at any Barnes & Noble or at any online retailer.