it comes to dealing with the
economic crisis, NavPress is being proactive rather than just hanging
on and hoping. We have solid projects in our pipeline and are
sharpening our focus on our core mission as the publishing arm of the
Navigators ministry. Consequently, we’re more selective in the types
and quantity of products we publish as well as in the advances we offer
These times are challenging for
all publishers, including NavPress.
Retail publishing in general is declining. People aren’t buying or
reading books as fervently as they once did. While the economy plays a
part in this shift, the larger reason is a move toward electronic
delivery of information. However, this is nothing new. Publishing has
changed the way it has delivered products before, just as the music
industry has moved from records and CDs to downloadable music. Will
books become obsolete? Of course not. Will this change the mix of how
things are published? We think so.
NavPress recognizes these trends
and has made some changes. Over the
last two years, NavPress has been shifting from a bookstore and
trade-only focus to adding Internet and church development channels
alongside the trade. Marsha Pursley, Director of Church and
Denomination Relations at NavPress, explains, “This will help us move
from a primarily trade-oriented publisher to a trade and
publisher, strengthening our direct side of the business. This is
extremely important, especially given the trends in publishing.”
It’s also extremely important
that authors develop their own
promotional opportunities. They need to be proactive online, in
blogging, Facebook, Twitter, and other channels. Successful writers
will establish a platform, build a list of fans, find speaking
engagements, and take advantage of media opportunities.
Now more than ever, publishers
are looking for authors with built-in
self-promotion. Renee Johnson, also known as the devotional diva, is an
excellent example. Renee is a spirited speaker
and writer to
twenty-somethings whose Web presence and self-promotion attracted
NavPress in the first place. Her first
Jesus: Connecting with Jesus Daily releases in March 2010.
Despite the economic downturn,
NavPress is moving forward with some exciting new products. We were
proud to announce Holiness Day by Day by Jerry
Bridges won the 2009 Christian Book Award in the Inspiration &
Gift category. Havah by Tosca Lee also has been
named a finalist in the Religious Fiction category of the ForeWord 2008
Book of the Year Awards.
TH1NK, which publishes relevant,
life-changing resources for
sixteen- to twenty-one-year-olds, has also had some exciting new
ventures recently. TH1NK launched in 2003 and has been among the most
successful in the young adult genre, including fiction. TH1NK fiction
authors include Christy Award–winner Lisa Samson and Christy
Award–finalists Michelle Buckman and Jenny B. Jones, to name a few.
TH1NK is pleased to announce a
brand-new series by Melody Carlson
(coming summer 2010) that tackles tough topics for teens, such as date
rape, homelessness, and more. Melody Carlson’s True Colors series was
among the first YA fiction books in TH1NK and has sold over 285,000
copies to date. We’re delighted to continue working with Melody.
TH1NK is also pleased to
announce a new series by Erynn Mangum (author of the Lauren Holbrook
series—Miss Match, Rematch, and Match Point).
a modern-day retelling of Jane Austin’s Persuasion, releases in April
2010, with a second book in the series set to release in July 2010.
Erynn’s ability to awaken the imagination through personal discovery,
dynamic characters, and unexpected plot twists attracts readers of all
TH1NK also recently debuted some
new YA fiction authors. Laura L. Smith’s first novel, Skinny,
released in September 2008. Her second and third novels will release in
May and September 2010, respectively. Laura’s writing depicts
true-to-life characters and relevant, hard-hitting topics, including
eating disorders, sexuality, anger, and more.
We’re thrilled with the success
of all our authors and are blessed
to work with each of them. We look forward to more life-changing
resources in the future.