WYNN-WYNN MEDIA was created in 2001 by Jeane Wynn and her husband Tyson. Jeane began in publishing in 1989 with NavPress, where she was promoted to a team that developed and launched Clarity magazine. She held various positions with such companies as WaterBrook Press and Honor Books, and understands all aspects of publishing, from acquisition to editorial, and marketing to sales.
Clients include publishers such as WaterBrook-Multnomah, Thomas Nelson, DC Cook and Hachette, and authors such as Karen Kingsbury, Robin Jones Gunn, Melody Carlson, Liz Curtis Higgs, Lisa Samson, Bill Myers, Patricia Hickman, Travis Thrasher, Neta Jackson, Cindy Woodsmall, Tina Ann Forkner and Patti Lacy.
Wynn-Wynn Media has also had the pleasure of working with The Christy Awards for the past four years.
The Wynn-Wynn Media vision is to strive for integrity, creativity, deliberation, and consistency every day for every client.

Publicity: Who Needs It?

All books can benefit from a concentrated, strategic publicity plan. Works of fiction especially need one. With the huge number of fiction titles being published today, it takes skill to garner media attention for your book. Some publishers handle fiction promotion in-house with staff publicists; many others outsource projects to independent publicists like Wynn-Wynn Media. Either way, the diligent media efforts on your behalf will make your book more successful.

When my husband and I began Wynn-Wynn Media, we actually started doing fiction publicity almost by accident—some might even say out of ignorance.

While my husband was working at a state university several miles from home, I started the business. We opened the doors in September 2001, and by December—having secured just one retainer—I wondered what I had gotten myself into. I began to think it might be time to get another job or even do some substitute teaching. But with twelve years of experience in publishing, I couldn’t imagine doing anything else. Plus, I love books, and I married a man who loves them just as much as I do.

What could I do but hang on? Thankfully, because of the trust of a major publisher and God’s providence, by spring 2002 we had been offered a five-book publicity deal, and that was really the start of Wynn-Wynn Media. My husband eventually quit his university job and joined me full time. With his radio and television background, English degree, and technology prowess, he is the perfect business partner. We now spend our days working together on a blend of fiction and nonfiction titles. We are also fortunate to work with some of the most talented fiction writers in the Christian market.

When I say that we started doing fiction publicity almost accidentally, I really mean that. Honestly, we didn’t know in 2001 that very few publishers did little, if any, publicity for their fiction titles. We also didn’t know that many of the broadcast media (especially radio) wouldn’t consider interviewing fiction authors. We didn’t know that fiction titles are more labor-intensive work than nonfiction titles. It’s a good thing we didn’t know these things, because we jumped right in and began working the fiction titles. And now, almost seven years later, we’ve seen many of those policies change. We’re confident they will continue to do so. And we are as excited as we have ever been. Every publicity hit is just as thrilling for us now as it was seven years ago, and we don’t take any of them for granted.

We are amazed at the successful strides Christian fiction publicity has made in the last few years. It is nothing but encouraging as to the future of fiction promotion. Christian fiction is being covered in places that we didn’t dare imagine when we first began. Every now and then we stop to take stock of all that has happened in Christian fiction publicity: from reviews on the pages of People magazine to multiple titles on the New York Times Best Sellers list; from numerous reviews in Publishers Weekly to key newspaper coverage; from national

television programs like Good Morning America to hundreds of interviews in authors’ hometowns all across the United States. We have seen many traditionally uninterested media clamor for more Christian fiction. Old barriers have begun to disintegrate over the last few years. Add to that the popularity of Internet sites and blogs, and never has there been a better time for fiction publicity. We see expansive grassroots movements within the industry because of the ability for regular folks with an eye for fiction to blog their reviews and opinions.

Experience has taught us that fiction publicity is twofold: media publicity and reader publicity—we call this the proper care and feeding of readers. If an author, early in his or her career, can win over a reader, he/she will likely follow the author book after book, year after year, regardless of the genre. From Karen Kingsbury to Robin Jones Gunn to Liz Curtis Higgs to Bill Myers, authors know from years of experience that the reader is vital for them and their books! Web sites of our first-time novelists, Tina Ann Forkner and Patti Lacy, give their readers a place to connect and get to know these authors a little better.

Wynn-Wynn Media has come along way since 2001, and so has the industry. We were (and still are) relentless in getting our authors the very best opportunities for their titles. We believe that, with the very competitive market, everyone needs the edge a quality publicity plan can provide. Whether booking interviews or having a book moved to the top of the consideration pile, publicity is vital for those who know about the products into which authors pour their lives and creativity. At Wynn-Wynn Media, we strive for integrity, creativity, deliberation, and consistency every day for every client. We believe we deliver on that, too.

We love our authors, and we are proud to represent what we know are some of the best writers in the Christian market. Every day as you work on your book, whether you are a new writer awaiting your first sale, or a seasoned author with many titles under your belt, know that there isn’t a moment when things aren’t moving forward in the world of fiction.

Whether it be romance or suspense or a novella, at the heart of publicity is a story that needs to be shared. And isn’t that what writing is really all about—sharing your story through your lens so the world will know? If you have a story to tell, you need publicity. We’re extremely glad we get to help authors tell their stories.